For health coaches & practitioners

You change your clients' lives. Getting new ones shouldn't depend on luck.

Done-for-you content, ideas, scripts, and lead-gen systems built specifically for health coaches who want consistent inbound calls without spending their week on a phone editing reels.

Limited spots open this month

Trusted by these health professionals

Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile Client Instagram profile

Does this actually work?

Real coaches. Real numbers. Real client wins.

Charley O'Halloran
@holisticguthealth · Gut health

Charley O'Halloran: 8k to 270k followers. Revenue 5x'd.

Started posting weekly reels and set up ManyChat lead magnet automations to capture every comment as a lead. Audience compounded fast and the booked calls followed.

Followers before8k
Followers now270k
Revenue5x
Dr. Paul Froomes
@dr.paulfroomes · Gastroenterologist

Dr. Paul Froomes: 0 to 50k followers in 5 months

Optimised the profile, locked in a content strategy, then daily Instagram reels backed by lead magnet automations. Now booked out months in advance.

Followers start0
After 5 mo50k
StatusBooked out
Kylie Smart
@adhdnaturopath · Naturopath

Kylie Smart: $10k to $45k/mo and 1.5k to 80k followers

Built out a high-ticket offer, locked in a content strategy with scripting support, and layered in lead magnet automations. Revenue scaled and the audience followed.

Revenue$10k → $45k/mo
Followers1.5k → 80k
Multiple4.5x

Everything you get when you work with us

A full content and client-acquisition system. Not just editing.

01

Offer creation

Outcome-driven, high-ticket offer built so the right people say yes.

02

Profile optimisation

Bio, pinned posts, highlights, link-in-bio. Set up to convert browsers into followers.

03

Content ideation

AI-driven idea bank scraped from competitors who are already winning in your niche.

04

Script reviews

We sharpen your hooks, structure, and CTAs for the first 4 weeks (or longer on request).

05

Filming feedback

Lighting, audio, framing, delivery. We tell you what to fix until it's dialled in.

06

Short-form editing

High-quality edits built to hold attention and drive engagement. You film once, we handle the rest.

07

Lead magnets

Built and installed. Plus ManyChat automations to capture leads from comments.

08

Sales process

VSL, sales walkthrough, follow-up sequences. The system that turns calls into clients.

09

Direct support

Message access Mon to Sat. Monthly Zoom calls with Archie. Skool community for fortnightly group calls.

How we work

Three things that make this different to every other agency you've talked to.

01

We only work with health coaches

No real estate, no e-comm, no SaaS. We know the language, the offers, the audience, and the regulators. You don't have to explain your niche to us.

02

We build the whole engine, not just edits

Editors who don't understand sales make pretty videos that don't sell anything. We build the content, the offer, the lead-gen, and the sales process as one system.

03

You film. We handle the rest.

You're a coach, not a producer. Your job is to show up and talk on camera. Ours is to make sure every minute of that turns into pipeline.

Real reels we've made for our clients

Live on the feed, racking up views. A few of our favourites.

835k 12.5k 451
1.1M 13.8k 379
3M 50.1k 37.7k

Why Instagram (and why most coaches get it wrong)

Here's how the channels stack up for a health coach trying to fill a 12-24 week program.

Instagram

The home base for health coaching clients

Your audience is already here, scrolling between meal photos and workouts. Short-form content builds trust fast. DM's and Sales calls close deals. This is where we focus 80% of effort.

× TikTok

Great for views, weak for conversions. Audience tends to be too young and too broad. We use it as a clip-and-repurpose channel, not a primary.

× YouTube

Long-form is gold for trust but the production cost is brutal for solo coaches. Better as a phase-two channel after IG is generating cash.

× LinkedIn

Wrong audience. Health coaching buyers aren't scrolling LinkedIn at 9pm looking for a naturopath.

× Facebook organic

Ageing user base. Pages are dead. We pair Meta ads with IG content for paid traffic, but organic FB is not a strategy in 2026.

Meta Ads (paired)

Better organic = better ads

Once you've got a grasp on organic content, your ads perform way better. The hooks, scripts, and angles that win on the feed are the same ones that crush in paid. From there we can guide you on the ad creative too.

Let's be real about why this hasn't worked before

If you're reading this, you've probably tried at least three of these.

  • × You hired a generalist marketing agency that didn't get health coaching and produced content that sounded nothing like you.
  • × You hired a freelance editor on Upwork who made nice-looking videos that converted nothing.
  • × You DIY'd it for six months, hit a ceiling, and now you're too busy seeing clients to film consistently.
  • × You chased view counts instead of booked calls and ended up with a "viral" reel that brought in zero clients.
  • × You treated content like a side project. It's not. It's the engine.
  • × Your offer is underpriced or built around deliverables instead of outcomes, so even the people who want to buy don't.

The difference a content engine makes

Two leads on a sales call. Same offer. Completely different outcomes.

Lead who hasn't seen your content

  • Doesn't know who you are
  • Sceptical from the first minute
  • Compares you to every other coach they've talked to
  • Pushes back on price hard
  • Closes at maybe 10-15%

Lead who has watched your content for weeks

  • Already trusts your method
  • Half-sold before the call starts
  • Asks "how do I get started" instead of "why should I trust you"
  • Doesn't blink at the price
  • Closes at 40-60%

Pick your level

All packages include the full content + sales system. The only thing that changes is the volume of weekly edits.

Expand
3 edits/week
  • Full content & coaching system
  • Lead-gen automations included
  • 13-week minimum
Essential
Consulting only
  • For coaches under $10k/mo
  • Strategy, offer, content coaching
  • No video editing included

100% satisfaction guarantee. Don't like the service in week one? Full refund and you keep everything we've built.

FAQ

Yes. Holistic and functional health is our sweet spot. Naturopaths, nutritionists, gut-health coaches, and similar specialists. We work with fitness coaches but the results are stronger in specialised health niches.

We've got different package options for coaches and practitioners at all levels, so the price depends on what's right for where you're at. We'll only offer you one if it's genuinely a good fit. If it's not the right time, we'll tell you straight.

One batch filming session per week (1-2 hours). Plus a quick check-in on Slack. We handle ideation, scripting support, editing, posting strategy, and lead-gen setup. You film. We run the rest.

A smaller audience usually means slightly slower results, but followers aren't the goal. Attracting the right customers is. One of our clients, Christiaan, had around 1,000 followers when he started and gained 10 new clients in his first month just by tightening his content strategy. He didn't need a huge following to do it.

Freelancers edit. We build the engine. Editing is one of nine things we do. The reason most coaches' content doesn't convert isn't the edits, it's the offer, the hook structure, the lead-gen system, and the sales process. We fix all of that.

13 weeks. Content compounds over time, so anyone promising you results in 4 weeks doesn't understand how this works. Most of our best clients start hitting their stride around month 5 or 6, once the audience, offer, and sales process all click together.

Yes. We give you a niche-specific idea bank scraped from competitors who are already winning. You won't open a blank page wondering what to talk about.

Most coaches we work with have. The reason it didn't work was usually a generalist agency with no niche expertise. We only work with health coaches, so the strategy isn't guesswork.

Pipeline usually starts shifting in weeks 4-8 once the lead-gen and sales process are dialled in. Big revenue jumps tend to land in months 3-6 as content compounds and your offer matures.

Book a call

Let's lock in.

Pick a time below for an initial consultation with Archie. 30 minutes. We'll figure out if we're a fit and what your next move looks like.

Limited spots open this month

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